Category Archives: Event Marketing

The Challenges and Rewards of Meeting Themes – A Case Study

A conference or event can be many things. It’s almost like building a city from scratch, turning on the electricity and watching it come to… Read More

Nobody Puts Baby in the Corner: Ways to Captivate Gen Z Attendees

The youngest attendees of your events — your millennials and Generation Z participants — are in many cases your most exciting. But those are two… Read More

Blunders You’ll Want to Avoid When Marketing Your Global Event

Global events can be glittering successes, allowing members of your organization or governmental body the opportunity to meet face-to-face and exchange ideas. Relationships can be… Read More